Privacy Policy

Privacy Policy & HIPAA Notice of Privacy Practices

Effective Date: April 7, 2026

At Lillie Aesthetics (“we” or “us”) , your privacy and the protection of your personal and medical information are our top priorities. This Privacy Policy and Notice of Privacy Practices outlines how we collect, use, and safeguard your information in accordance with applicable laws, including the Health Insurance Portability and Accountability Act (HIPAA).

1. Information We Collect

We may collect the following types of information:

Personal Information

Name, email address, phone number, address, date of birth
Billing and payment information
Appointment and service history

Protected Health Information (PHI)

Medical history and health disclosures
Treatment details and provider notes
Clinical photography (with consent)

This information is collected through our website, intake forms, consultations, and in-person services.

2. How We Use Your Information

We use your information to:

Provide safe, effective, and personalized aesthetic treatments
Develop customized treatment plans
Communicate regarding appointments, follow-ups, and promotions (if opted in)
Process payments and maintain accurate records
Comply with legal, medical, and regulatory requirements

We do not sell your personal or medical information.

3. HIPAA Compliance & Use of PHI

As a healthcare provider, Lillie Aesthetics complies with HIPAA regulations to protect your Protected Health Information (PHI).

We may use and disclose your PHI for:

Treatment – coordination and delivery of aesthetic services
Payment – billing and financial transactions
Healthcare Operations – quality assurance, training, and internal operations

We may also disclose information when required by law.

4. Laser & Injectable Treatment Compliance

Lillie Aesthetics follows strict clinical protocols and state regulations for all aesthetic treatments, including laser procedures and injectable services such as Botox and dermal fillers.

All treatments are performed by qualified, licensed medical professionals
Comprehensive consultations and medical history reviews are required prior to treatment
Informed consent is obtained before all procedures
Detailed treatment records are securely maintained in accordance with HIPAA

5. Photography & Media Release

With your written consent, Lillie Aesthetics may take photographs or videos for clinical and educational purposes.

Clinical Use (Required for Treatment)

Images may be used to document treatment progress
Stored securely as part of your medical record
Protected under HIPAA regulations

Marketing & Media Use (Optional)

With your explicit authorization, images or videos may be used for:

Social media
Website content
Marketing and educational materials

We will:

Never use your images without written consent
Never disclose identifying information unless authorized
Honor your right to withdraw consent at any time (future use will be discontinued)

6. Your Rights Under HIPAA

You have the right to:

Access and obtain copies of your medical records
Request corrections to your information
Request restrictions on how your information is used
Request confidential communications
Receive an accounting of disclosures
File a complaint without fear of retaliation

7. Data Security

We implement administrative, technical, and physical safeguards to protect your information, including secure electronic systems and restricted access to sensitive data.

While we take every precaution, no system can guarantee absolute security.

We implement a variety of security measures to maintain the safety of your personal information. We use advanced encryption techniques and secure databases to protect your data from unauthorized access.

By entering your phone number, you are agreeing to receive text messages from us. Message & data rates may apply. Message frequency may vary. Reply HELP for more information. You can reply STOP or UNSUBSCRIBE to opt-out

8. Website & Communication Privacy

When using our website:

We may collect non-identifiable data for analytics (IP address, browser type)
SMS and email communications are opt-in and can be opted out at any time

9. Third-Party Services

We utilize trusted third-party platforms (such as EMR systems, payment processors, and scheduling software) necessary for business operations. These providers are required to maintain the confidentiality and security of your information.

10. Changes to This Policy

We may update this policy periodically. Any changes will be posted with an updated effective date.

11. Contact Information

Lillie Aesthetics

9722 Bel Air Road, Suite 3

Nottingham, MD 21236

410-800-7911

lillieaesthetics@gmail.com

If you have any questions or concerns regarding this Privacy Policy, please contact us at lillieaesthetics@gmail.com. Thank you for trusting Lillie Aesthetics with your personal information.